Symterra SEO + AEO Progress
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🔍 AEO Core Setup
Convert top pages to answer-first (2–3 line direct answer)
Add Q&A blocks to Pulse, Solutions, and key blogs
Use question-based H2/H3s (who/what/why/how)
Include snippet-ready facts on each page
Fix title hierarchy (1×H1, logical H2/H3)
🧱 Technical & Schema
Organization schema with logo, sameAs profiles
Product schema for Pulse (features, benefits)
FAQ/HowTo schema on relevant pages
Article schema on all blogs
Fix invalid/duplicate schema sitewide
Submit updated URLs via IndexNow/Bing
Improve LCP/CLS/INP (compress, lazy-load, fonts)
🗣️ Authority & Mentions
Claim/optimize GBP, LinkedIn, Crunchbase
Get 1–2 earned mentions (PR/collabs) this month
List in humane/wildlife/cleantech directories
Set Brand24/Ahrefs Alerts for “Symterra Pulse”
📈 Analytics & Tracking
Track featured/snippet wins for target terms
Create AI-citation tracker (Sheets)
Monitor branded vs non-branded split (GSC)
Refresh + resubmit top content monthly
🧠 Content Refresh
Update top 20 pages with new stats/citations
Ensure answer + explanation + CTA pattern
Optimize scannability (short paras, bullets, tables)
Tighten internal links to pillar pages
💬 Expand Answer Network
Build 30+ PAA questions per service
Publish short micro-answers / sections
Create clusters (Humane Control → child pages)
Embed short demo videos + transcripts
🗺️ User Journey Enhancements
Answers + CTA above the fold
Add “Related answers” under each post
Ensure 3–5 internal links per article
Enable scroll-depth tracking
🧰 Secondary Search Platforms
Submit sitemaps/IndexNow to Bing etc.
Test visibility in Perplexity/You.com/DDG
📣 AI-Aware Optimization
Prompt test: “Which sources would you cite?”
Add contextual citations to authoritative sources
Show visible “last updated” on content
🧠 Experimental & Future-Proofing
Write with AI persona ingestion in mind
Build voice Q&A micro-content (Alexa/Siri)
Quarterly review of AI Overview changes
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