🔍 AEO Core Setup

Convert top pages to answer-first (2–3 line direct answer)

Add Q&A blocks to Pulse, Solutions, and key blogs

Use question-based H2/H3s (who/what/why/how)

Include snippet-ready facts on each page

Fix title hierarchy (1×H1, logical H2/H3)

🧱 Technical & Schema

Organization schema with logo, sameAs profiles

Product schema for Pulse (features, benefits)

FAQ/HowTo schema on relevant pages

Article schema on all blogs

Fix invalid/duplicate schema sitewide

Submit updated URLs via IndexNow/Bing

Improve LCP/CLS/INP (compress, lazy-load, fonts)

🗣️ Authority & Mentions

Claim/optimize GBP, LinkedIn, Crunchbase

Get 1–2 earned mentions (PR/collabs) this month

List in humane/wildlife/cleantech directories

Set Brand24/Ahrefs Alerts for “Symterra Pulse”

📈 Analytics & Tracking

Track featured/snippet wins for target terms

Create AI-citation tracker (Sheets)

Monitor branded vs non-branded split (GSC)

Refresh + resubmit top content monthly

🧠 Content Refresh

Update top 20 pages with new stats/citations

Ensure answer + explanation + CTA pattern

Optimize scannability (short paras, bullets, tables)

Tighten internal links to pillar pages

💬 Expand Answer Network

Build 30+ PAA questions per service

Publish short micro-answers / sections

Create clusters (Humane Control → child pages)

Embed short demo videos + transcripts

🗺️ User Journey Enhancements

Answers + CTA above the fold

Add “Related answers” under each post

Ensure 3–5 internal links per article

Enable scroll-depth tracking

🧰 Secondary Search Platforms

Submit sitemaps/IndexNow to Bing etc.

Test visibility in Perplexity/You.com/DDG

📣 AI-Aware Optimization

Prompt test: “Which sources would you cite?”

Add contextual citations to authoritative sources

Show visible “last updated” on content

🧠 Experimental & Future-Proofing

Write with AI persona ingestion in mind

Build voice Q&A micro-content (Alexa/Siri)

Quarterly review of AI Overview changes

Symterra SEO + AEO Progress